I shot this campaign for Maier Sports, the German outdoor clothing company, in Snowdonia, North Wales.
The brief was to create a series of sport and lifestyle images that showed the clothing in a natural outdoor environment. Snowdonia gave us the right combination of rugged terrain, open landscapes and changing weather, helping us create images that felt authentic to the brand and strong enough to work across a range of campaign applications.
We found the locations through Film West, our location finding service at Woodhall Ventures and with the ever helpful and remarkablely capable Rob Stewart from SkiPress. We searched across Snowdonia for places that would work visually and give us enough variety throughout the shoot.
The landscape was an important part of the campaign. We wanted the images to feel connected to the environment rather than simply using the scenery as a backdrop. The mountains, rocks, open skies and vegetation all helped create a strong sense of place.
For brand marketing teams and art buyers, this kind of production offers a practical way to build a complete image library from one shoot. The range of locations and approaches gave Maier Sports a mix of campaign images, product led photographs, lifestyle content and supporting details that can be used across websites, social media, advertising and broader marketing materials.
I photographed the campaign, working with the team to make the most of each setting and the available conditions.
The final images include wider environmental photographs alongside closer portraits and detail shots. This allowed us to show the Maier Sports clothing in use while still keeping the focus on the design, fit and performance of the garments which is a really important part of their messaging.
As with any outdoor shoot, we had to work with the weather and the changing light. Those conditions became part of the final look and helped give the images a natural and realistic feel. As always, we created a really good vibe with production and models which we consider to be one of the most important factors to getting great results from the shoot.
As well as finding the locations and shooting the campaign, we also handled all of the post production.
Once selected, we processed the final images, then worked on the colour, contrast and overall consistency of the set. Looking after the project from the initial location search through to the final delivery meant that the visual style remained consistent throughout.
You can view the Maier Sports gallery here.
Get in touch
For agencies, brands and art buyers looking for more than just a photographer, then please Contact Us we have 30+ years of experience in the outdoor industry and a vast network of suppliers and creatives, we can support the whole process. This includes pre and post production, location finding, photography and video, all handled through our team at Woodhall Ventures
